物語コーポレーション

Our Business and brands

We operate approximately 570 restaurants in Japan and China, mainly suburban roadside
restaurants.We have 15 restaurant brands, including Yakiniku, Ramen, Sushi and Shabu-shabu.

The Monogatari Corporation is
a company that places
the dignity of the "individual"
above
the dignity of the “organization.”

OUR PHILOSOPHY

Smile & Sexy

We strive to perpetually embody our philosophy of Smile & Sexy,
that is, to be storytellers freely and deftly weaving our Personal
Stories and our Company’s Story in a way that is richly unique to
our personalities, as well as fair and upstanding.

To place the dignity of the individual
above the dignity of the organization
and to make the world a vibrant place
with “beaming smiles and heartfelt vitality”

Be Sexy!

Express yourself!

Smile!

Polish yourself!

Important key words for creating
"personal stories"

1

Decision making

  • Decision making as no right or wrong answer
  • Do not be afraid of making mistakes
  • Keep yourself wary of genuine decision making
  • Conduct decision making based on a human standard
  • Conduct decision makingwith a grounding in your own experience and intuition
2

Individual for individual

  • Each individual person treats their own way of thinking and way of living as important, acts by using that as a basis, and works to develop themselves.
  • Even where there is an organization such as a company, always remain aware that the person you are dealing with is an independent individual, face each other, and provide assistance for self-development.
3

Self-disclosure

  • Think about what it is you want to do in the future within your own heart and based on past experiences the more you are able to express all of that to others, the more you will transform to a new form of self-development and make progress.
  • The more your times of self-disclosure increase, through forging a capacity for self-expression, the more your abilities will be polished, and the number of people who provide understanding, are empathetic, and provide support will increase.

To place the dignity of the individual above the dignity of the organization and to make the world a vibrant place with “beaming smiles and heartfelt vitality”

Representative Director and President

Hisayuki Kato

Even as we grow larger as a company, our dearest desire is to always resonate with the heart of each one of us.

The memories I have from eating out with my family when I was a child are treasured memories of happy times even today that I will never forget. While the enjoyment we had from the delicious food was one thing, of course, above all, laughing and eating together as a family was what made me happy and made me look forward to going out to eat. Each of our customers has such a story when coming to one of our locations. Our job is to infuse those stories with heart and to create smiles and good cheer. Our brand is our promise to customers. We want to proudly say, and we want our customers to say, that the Monogatari Brand “guarantees smile and good cheer whenever-wherever they go.” We do not want customers who have chosen us, leaving with a feeling of disappointment. That is my very simple belief.

Our brand value stems from our commitment to our philosophy, Smile & Sexy, which is centered on the pursuit of self-realization. In my perspective, what makes a person vibrant and attractive above all is the drive to work hard to become the person they want to be; in other words, someone who is not afraid to express themselves and live their life in their own way. We use the word Sexy to describe this. However, in order to be this kind of Sexy, there must be a human connection with those around them to be loved and supported in their self-expression. This humanity is what we mean by Smile. To be Sexy, we have to improve our Smile. We believe that daily efforts to cultivate both, while enhancing the balance between the two, pave the way to becoming a “mature and independent person.”

Embodying our philosophy of Smile & Sexy creates the power of talents. Open expression and discussions encouraged by these talents cultivate the individual capacity of advancement. As we live with the Smile & Sexy in mind, we enhance the power of talents and the capacity of advancement, gaining a “sense of fulfillment as we get better at creating and telling our Personal Stories.” This turns what was once just a smile and good cheer into a “beaming smile and heartfelt vitality.” As more staff members cultivate the attractiveness of the individual, they create a virtuous cycle in the connections they make with a great deal of people, building our brand value that the Monogatari Brand “guarantees smile and good cheer whenever-wherever they go,” undoubtedly making the world a more vibrant place. This is the ultimate sustainability that we should aim for, and we will strive to achieve it accordingly.

MANAGEMENT OBJECTIVES
A Relaxed Customer and an Independent Storyteller
MANAGEMENT OBJECTIVES

Our Smile & Sexy relaxes the customer.

  • Let the customer speak.
  • Bring a smile to the customer’s face.
  • Let the customer be selfish.
  • Let the customer tell jokes.
  • Be a friend to the customer.

Our Smile & Sexy brings freedom and vitality to those around us.

  • No barriers between employees and partners.
  • No barriers of sexuality.
  • No barriers of race or nationality.
  • No barriers of age.
  • No barriers of disability.
  • Respect for each and every human being.

Our Smile & Sexy lets everyone express their opinions naturally and openly.

  • Many opinions about services.
  • Many opinions about products.
  • Many opinions about systems.
  • Many opinions about management.
  • Many opinions about society.

Our Smile & Sexy means each individual naturally engages in discussion.

  • No majority rule without discussion.
  • No imposition without discussion.
  • No pre-established consensus without discussion.

Our Smile & Sexy allows us to make decisions.

  • Discussion leads to a single decision.
  • We improve our ability to predict danger.
  • We trust our instincts.
  • We experience many successes and failures
    through decision-making.
  • We build principles for business and life through decision-making.
By acting with intent, we can walk a pure, fair, and upstanding path with maturity and independence.
This spreads the philosophy and behavior embodying our Smile & Sexy to the rest of society.
This is our goal.
ABOUT US
Company Profile
Company name The Monogatari Corporation
Founded December,1949
Established September,1969
Representative Hisayuki Kato, Representative Director and President
Capital JPY 2.8 billion (as of June 30th,2023)
Sales JPY 92.2 billion *Group sales: approx.
JPY 135 billion (as of June 30th,2023)
Number of employees Employees: Solely1,401/Overseas Included1,581*Hourly employees in Japan: 26,217 (as of June 30th,2023)
Restaurants Japan: 644 (405 directly managed / 239 franchises)
Overseas:21 (as of June 30th,2023)
Home page https://www.monogatari.co.jp/
Main business operations Management of restaurant business and franchise chain development
Main affiliated companies MONOGATARI (SHANGHAI) ENTERPRISES MANAGEMENT CO., Ltd. / Shanghai
Headquarters
Toyohashi Forum Office
5-7-11 Nishi-Iwata, Toyohashi,
Aichi 440-0831
Phone: 0532-63-8001
9:00-18:00 (closed Sat/holidays)
Tokyo Forum Office
1-2-3 kita-Aoyama, Minato-ku
Tokyo 107-0061
9:00-18:00 (closed Sat/holidays)
Nagoya Forum Office
Dai-Tokai Building 4F, 3-22-8 Meieki,
Nakamura-ku,
Nagoya, Aichi 450-0002
Osaka Forum Office
Centland Building 5F, 3-23-16
Nishinakajima,
Yodogawa-ku, Osaka 532-0011
Fukuoka Forum Office
Tokyo Tatemono Hakata Building 8F, 1-4-4 Hakata Ekimae,
Hakata-ku, Fukuoka, 812-0011
Monogatari Food Factory 1262 Aza Kamiike, Higashi-Tanaka, Komaki, Aichi 485-0826
Monogatari Food Lab 841 Honjo, Komaki, Aichi 485-0821
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